If you have had the chance to work in the digital marketing world, then you might be familiar with B2B and B2C business types. However, not many people understand what B2B and B2C marketing strategies entail. In most cases, B2B marketing focuses on logical process-driven purchasing decisions whereas B2C prioritizes emotion-driven purchasing decisions. For marketers, understanding key differences between B2B and B2C marketing strategies is essential for developing a high performing marketing strategy. In this post, we will take you through key differences every marketer needs to know regarding B2B and B2C.
- Customer Relationships
B2B marketing tends to focus more on building personal relationships with customers in order to drive long-term business. This is mostly the case during the buying cycle. Some might wonder why this is even important in the first place. Well, building personal relationships serves as the perfect opportunity to showcase the different types of business practices, morals and ethics kept at heart.
With strategic planning, you will find it easy in separating your business from competitors while at the same time building your brand. Keep in mind B2B companies need to focus on integrated market automation with CRM, database, and direct email
B2C marketing on the other hand aims to push customers to products on your company’s or client’s website and drive sales. To pull this off successfully, customers ought to have a near-perfect customer experience with your site. One thing you should remember is that in B2C marketing, the majority of time is spent on delivering high-quality products within the shortest time possible.
- Audience Targeting
Proper audience targeting and using the right marketing channel is of great importance if you are to take your business a notch higher. When it comes to B2B marketing, you not only have to find your niche but also understand the demographic of your target audience.. For things to turn out as you expect, you need to compile and analyze data accurately. Some of the most notable data collection techniques you can consider using include keyword research and Google Analytics. Be sure to employ the best data-driven marketing techniques.
Unlike B2B businesses, the target is much more spread out in B2C businesses. You will also have to start by analyzing the demographics of top-of-funnel-leads in order to create a warm lead list. The good news is that you can use search marketing, PPC, and paid social tactics to get things done hassle-free.