Greta Gerwig’s Barbie Crosses $1 Billion At Box Office Record For Solo Woman Director.
The movie based on the famous doll has raked in more than a billion dollars at the global box office, making it only the second picture to hit that mark this year. It also makes it the first film directed by a single woman to reach that milestone, surpassing the previous record set by Wonder Woman in 2017. The movie has a long way to go before it catches up with the top three movies in total gross.
In its third week of release, the Barbie film took in $53 million in the US and Canada, putting it at the number one spot for the week, according to Box Office Mojo. The film added $74 million internationally, giving it a running total of $459.4 million domestically and $1.03 billion worldwide.
That makes it the highest-grossing film of 2023 in North America, ahead of the Super Mario Bros. Movie and every Marvel movie released this year. It’s also the most significant domestic debut for a movie directed by a woman, beating out the likes of Patty Jenkins’ Wonder Woman and Anna Boden and Ryan Fleck’s Captain Marvel. The movie, which is distributed by Warner Bros., owned by CNN’s parent company Warner Bros. Discovery, was a success from the start, soaring past its $80 million expectations for the weekend and eclipsing Christopher Nolan’s World War II drama Oppenheimer, which opened to about $70 million.
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The box-office success is a big boost for both star Margot Robbie and director Greta Gerwig, who was widely praised for her work on the film. Her outside-the-box approach to an IP movie and her creative vision were keys to the film’s success. The movie’s strong female leads and its exploration of gender roles also resonated with audiences.
Robbie has been vocal about the film’s success and showcasing the actress’s versatility. It’s rare for a Hollywood star to be so visible and involved in promoting her own films.
Meanwhile, the success of Barbie is a massive boost for Warner Bros., which has had a rocky few years lately with its DC Universe films and The Flash and Shazam flops. The studio’s chief, David Zaslav, declared this summer “Barbie Summer” and invested all its resources into marketing the film. The strategy paid off, and now the studio has a big hit on its hands to help bolster its other properties. The company also is counting on it to keep its current streak going, with next weekend’s release of the live-action remake of The Lion King poised to be a significant box-office winner. The movie is expected to take in more than $140 million at the domestic box office. That should give it the fourth-highest opening of all time for a live-action remake.