In a big win for India’s booming pet care industry, Benny’s Bowl — a Delhi-based pet nutrition brand — has raised $1.4 million in a Pre-Series A funding round led by Atomic Capital, signaling strong investor confidence in its vision to redefine science-backed nutrition for dogs and cats.
Founded to tackle widespread nutritional gaps in the Indian pet food market, Benny’s Bowl has rapidly built a reputation for premium functional products designed to support gut health, allergies, renal wellbeing, skin and coat condition, weight management, and digestion through clean, transparent ingredient formulations that pet parents can trust.
According to company reports, the funding round will be used to accelerate research and development, launch new product lines — including fresh cat food, protein supplements and meal toppers — and expand the brand’s presence both online and in brick-and-mortar retail across major metro, Tier I and Tier II cities throughout India.
The startup has demonstrated impressive momentum: revenue has reportedly doubled over the past 12 months, with repeat customers making up about 85 % of total sales — a strong indicator of rising brand loyalty in the pet nutrition segment. Driven by this growth and broader consumer demand, Benny’s Bowl is now targeting a ₹100 crore annual recurring revenue run rate by financial year 2027.
In today’s pet care landscape, functional and clinical-grade nutrition is becoming increasingly important, especially as pet owners seek diets that go beyond basic sustenance to actively support long-term health and quality of life. Benny’s Bowl’s expanded portfolio aims to serve this sophisticated demand by combining nutritional science with traceable ingredients and targeted formulations — a strategy investors like Atomic Capital clearly believe will resonate with discerning pet parents.
The brand’s push into science-led product development aligns with broader global trends in premium pet food, where clean labels, functional benefits, and veterinary-inspired formulations are driving category growth. With the backing of new capital, Benny’s Bowl plans not just to sell products but also to educate consumers about balanced, evidence-based pet diets, helping build a more informed and health-focused marketplace.
This funding milestone comes at a time when India’s pet care economy is expanding rapidly. Rising pet ownership, increasing disposable incomes, and a growing human-like treatment of animals have all contributed to heightened interest in quality nutrition and wellness products for pets. Brands that combine innovation, transparency, and accessibility — as Benny’s Bowl aims to — are poised to benefit from this trend.
The company’s founder, Akshay Gupta, emphasized that the new capital empowers Benny’s Bowl to “double down on innovation, clinical nutrition, and accessibility, so pet parents don’t have to choose between convenience and quality.” With strategic growth initiatives in motion, the startup is cementing itself as a contender in the premium pet nutrition space.
As consumer expectations evolve, the shift toward functional, science-backed pet foods represents a broader change in how humans care for companion animals — moving from simply feeding pets to actively managing their health through tailored nutrition. With its recent funding boost, Benny’s Bowl is now better placed than ever to lead this movement in India and influence market standards in the years ahead.
