If you’re new to the world of digital marketing, you might find it hard to distinguish between Google Ads and Facebook Ads. And there’s no need to worry since they are both great online advertising channels methods you can leverage. Of course, one may be better that the other depending on your business, your target audience, and your goals.

Before making up your mind to use any of them, it is important that you know what you’re dealing with. Fortunately, that’s what this simple guide will help you determine today. Read on to find out more before deciding on anything.

What Are Google Ads?

If you’ve already done your homework, there is a good chance you know Google as one of the leading search engines at the moment. This search engine processes more than 40,000 search queries every second, explaining why it continues to draw attention worldwide. With Google ads, advertisers only pay when a user clicks on their ad.

What Are Facebook Ads?

To raise engagement on your Facebook post, you will first have to determine what you’re dealing with. Well, Facebook makes it easy for consumers to connect with their friends, voice concerns about their experiences, and engage with businesses they like. The good thing about Facebook ads is that they help small business owners pinpoint their ideal target audience. Through this action, they will only advertise to people who are actually likely to purchase their product or service.

Which is better?

As mentioned earlier, the type of advertising campaigns you decide to run depends on your goals and business. If you are interested in targeting a specific niche, then Facebook ads will undeniably work to your advantage. Things tend to be different when you want to appear on top of organic search results since Google ads serve you better in this regard. No wonder you should do your due diligence before settling on one.

The Bottom Line

There you have it, some of the things you ought to know before deciding on whether to use Google ads or Facebook ads. The good news is that they both play a vital role when it comes to generating brand awareness.  Either way, you need to determine what works perfectly for your complain before settling on one. Visit the official website of MediaOne Marketing today and read more about Google Ads and Facebook Ads here.