You’ve probably had your SEO strategy for a while, but seem to be getting nothing out of it. Even after making up your mind to invest more money in running your SEO campaigns, there is still no noticeable change. When this is the case, chances are you might be making costly mistakes unknowingly.
To be successful in SEO, you must be agile and adaptable at all times. This will mean keeping pace with the constant and dramatic changes in Google algorithms. That way, you can easily direct if a page should be indexable or not. That being said, here are two signs you need to reevaluate your SEO strategy.
No Sign of Any Growth
When creating an SEO strategy for your business, your number one objective is probably growing your brand and website. But what if you’ve been putting in all the efforts and money but simply don’t see any growth? Well, this is undeniably a clear indication you SEO strategy might be off and you need a new one.
There are numerous reasons behind an ineffective SEO strategy. For instance, server error codes can cause SEO problems that only give your competition an added advantage. Be sure to watch out for these and other issues with your websites, after which you can make the necessary changes within the shortest time possible.
Website Traffic Isn’t Doing Anything
Some people tend to think SEO is merely focused on driving traffic to the site. However, more website traffic doesn’t mean it is converting into leads, contacts and sales. That’s why you should take it upon yourself to evaluate all of the data to determine what happens when it comes to converting these people. It is then that you can take the necessary actions before the situation gets out of hand.
While you might not know when to use nofollow directives, you should never allow your website to fall down the pecking order. Things are no different if you are wondering how does lazy loading heavy DOM elements help in SEO. All it takes is for you to watch out for the above and other signs of an ineffective SEO strategy before enlisting professional help. That way, you can use SSL and encryption to make a website secure. So, what are you waiting for before you finally get going!