Many businesses are now including logo mats in their branding and marketing campaign. That doesn’t come as a surprise considering they are cost effective and convenient. Moreover, a logo rug and the rubber base design combined with nylon fibers means that it offers a safe floor covering, and somewhere for visitors to wipe their feet.
While entryway mats help businesses create a remarkable first impression, choosing the right one for your company can feel like an uphill task. That’s mostly the case when using custom logo mats for the first time. To help make your purchase decision simpler, below are a few things worth considering before parting with your hard-earned money.
Mat Placement
Deciding on where you want to place the logo rug makes a big difference in how effective it will be. The most obvious options worth going with are outside or inside the front door of your premises, but there are other potential places they can be placed. You can consider adding a logo rug to the reception or lobby area of a building for greater branding.
There’s also nothing wrong with placing a logo mat in any area where potential spills can happen. Depending on the business you run, other opportunities may exist. For instance, supermarkets and warehouses can leverage logo mats to give directions.
Mat Style
This is something you can never risk going wrong with if you’re to get the most from what custom logo mats offer businesses. Logo mats can be placed indoors or outdoors, depending on the style purchased. In most cases, they are designed to be slip free, absorbent, and some of the models are water resistant and petroleum resistant. The mat style you settle on entirely depends on how you plan to use it in the first place.
Mat Design
By now you should be aware of the fact that logo mats are designed to create an impression, and it has been proven that color plays a crucial role in portraying a given feeling to prospects and customers. Green is seen as being environmental or natural, red is powerful, and yellow is associated with happiness.
That’s not to say you should use too many colors since it could work against you. Other design mistakes to avoid include adding images with a gradual change in color, and images that are overly complex.
Final Thoughts
Buying the ideal custom logo rug or mat for your business doesn’t have to be a hassle as it sounds in the first place. Actually, it narrows down to factoring in important things such as mat design, mat placement, and mat style, to mention a few. Remember, where you choose to buy the logo rug speak volumes on whether or not you’ll reap maximum benefits. To avoid leaving the door for mistakes open, consider checking out Ultimate Mats today. Their commercial floor mats are made of the highest-quality materials to make your customers feel welcome from the word go.
