It’s tricky to predict the future of social media, but here’s a potential comparison of Twitter (now X) and Threads in 2025, based on current trajectories and possible developments:
Twitter (X) in 2025:
- Focus on “Everything App” Ambitions: X might have evolved beyond microblogging, integrating features like payments, long-form content, and enhanced video capabilities, striving to be a multi-purpose platform.
- Emphasis on Paid Subscriptions: With a stronger push for X Premium, core features like post editing, longer videos, and enhanced visibility might be exclusive to subscribers. This could lead to a divide between “haves” and “have-nots” on the platform.
- Content Moderation Challenges: Depending on how content moderation policies evolve, X could still face challenges with misinformation and harmful content, potentially impacting user trust.
- Niche Communities: X might become a hub for more niche communities with specific interests, facilitated by improved community features and algorithmic recommendations.
Threads in 2025:
- Integration with Instagram Ecosystem: Threads will likely remain closely tied to Instagram, leveraging its existing user base and features. Expect seamless cross-posting and shared functionalities.
- Focus on Visual Communication: With Instagram’s DNA, Threads might lean more towards visual content, with richer media support and creative tools.
- Emphasis on Close Connections: Threads could further develop features that prioritize interactions with close friends and communities, fostering a more intimate social experience compared to X’s public square feel.
- Potential for Decentralization: If Meta continues its exploration of ActivityPub, Threads might offer interoperability with other decentralized social networks, giving users more control over their data and social graph. 1
