Before you decide whether to use online or offline outreach marketing channels, it is essential that you factor in your budget. When budgets are tight, running marketing campaigns can prove to be a tall order. After all, you want to get maximum results from the campaigns without taking a toll on your finances.

While it might feel like an impossible task, you can always further refine your marketing budget and get it right. But with the ever-increasing number of digital tools at your disposal, how do you know where to start? Here are some of the steps you can take when looking forward to marketing your small business on a shoestring budget.

Build Relationships

Many will agree that it costs way more to get a new customer than it is to keep an existing one. No wonder building strong relationships with your customer base is vital. You don’t have to push yourself to the limits for this to happen since you can take advantage of programmatic advertising to reach target customers.

Alternatively, keep in touch with your customers through email marketing. All you have to do is ask your customers for their email address when they visit your website or store. You should then make your communications informative, helpful and professional.

Leverage DOOH Advertising

Does digital out of home (DOOH) actually work? This is one of the most common questions marketers ask. The simple answer to this question is yes. In a nutshell, DOOH media refers to digital media that appears in environments accessible to the public. This can include digital billboards and outdoor signage, not forgetting networks of screens available in businesses like healthcare providers. Be sure to find out how DOOH advertising works before giving it a try.

The Bottom Line

Marketing your small business on a tight budget doesn’t have to be stressful as it might sound in the first place. Make it the norm to check the footfall of a place before advertising there. To overcome any challenges that may come in your direction, it is in your best interest that you count on professionals.

If you are in dire need of media planning help, then MediaOne is here to lend you a helping hand. As one of the leading digital marketing agencies in Singapore, they count on a team of experienced marketers to help you achieve business success.