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What is E-A-T & Why It’s Important

There is a good chance you might have already heard about the E-A-T concept. Even though it has been around for a couple of years now, it has gradually become one of the most important elements of SEO. Unfortunately, understanding Google E-A-T algorithm can feel like a tall order even for industry experts.

But have you ever asked yourself what it entails and why it is even important in the first place? If so, you’ve definitely come to the right place. Keep on reading to find out more before you finally get started!

What is E-A-T- in SEO?

First things first, you ought to keep in mind that E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. This concept emanates from Google’s Search Quality Rater guidelines, and it is among the most important factors that this search engines uses to determine the quality of a site.

You might be wondering about how Google determines E-A-T. Well, there are three primary components listed in the Google search quality evaluator guidelines. They include the expertise of the creator of the main content and the authoritativeness of the creator of the main content, the main content, and the website. It doesn’t stop at that since you should also think about the trustworthiness of the creator of the main content, the main content itself, and the website.

E-A-T SEO Importance

As you may already know, E-A-T helps influence the way Google rates your website. Keep in mind Google understands that a person may make a life-altering decision based on the information they find online. For this reason, a bad source of information in search results can have real-world consequences.

If you don’t prioritize high-quality links, rest assured your website will struggle to rank highly on Google and other search engines. The greater your ability to follow and apply the E-A-T standards to your content, the higher the chance for organic search engines visibility and ranking success.

Final Thoughts

It is quite evident that Google E-A-T plays a vital role in your quest to persuade users to stay on your site without going through a lot. That’s not to say you should rush into using it just because you want to give your website a higher ranking on Google and drive more organic traffic. Be sure to learn more about Google E-A-T algorithm and understand what it entails before you get going.


He is a freelance content writer and lifelong learner with an ongoging curiosity to learn new things. She uses that curiosity, combined with his experience as a freelance business owner, to write about subjects valuable to small business owners on blog. You can find him on Social Media as well to follow.

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